In the course of digital transformation, innovation in companies must no longer be limited to products, but must take the holistic perspective of customer-oriented business models. Many examples from trade, media industry and industry show the problems of established companies to adapt their business models to digital possibilities. By means of agile innovation methods, start-ups can often react faster and more agile to the new requirements. In this two-day workshop, we will discuss agile innovation methods, Design Thinking, Business Model Generation and Lean Startup.
In cooperation with VdU Verband deutscher Unternehmerinnen.
Language of instruction:
More details in German.