Digitalization is not only a technical change, but also a cultural change. How can this shift be achieved within the company?
We would like to discuss this with you and our panel of experts at the Hamburg Economic Dialog on March 20, 2019. Together with our host Otto, we cordially invite you to discuss the statement "Culture eats strategy for breakfast", which was coined by the well-known economist and author Peter Drucker.
The best strategy is useless without a culture in which it can be implemented. Strategy development and corporate culture are not counterparts, but friends. Good friends who go in the same direction together.
Culture - people, actions, feelings
New strategies and innovations, which are requested by the digital change, affect the entire ecosystem of companies and in particular imply a corporate culture that is willing to allow and promote change. Culture consists of values, attitudes and behaviour of people who act and interact within an organisation. The corporate culture is what makes a company what it is, what determines sustainable success, sustainability and the future.
What happens to corporate culture when change determines sustainability?
The realization of strategic plans requires an agile value system as a breeding ground. And it needs employees who want to change, who are motivated to join in, who are passionate about opportunities to think ahead. An open culture thus becomes an essential framework for the implementation of new processes and strategies. But how can we succeed in establishing such an attitude within the company.
Head of Corporate Culture, Cultural Change 4.0, Otto Group
Head of Digital Culture, Deutsche Postbank
Diploma psychologist & process companion, Prozessebegleiten.com
CEO, NIT Northern Institute of Technology Management
Moderation of the event
5.50 p.m. Shuttle service via the Otto Campus (find location details below)
6 p.m. Admission
6.15 p.m. Welcome by Verena Fritzsche (CEO Northern Institute of Technology Management) and host Tobias Krüger (OTTO) with a short presentation of the Co-Working-Space Collabor8
6.30 p.m. Impulse lectures with subsequent discussion on the topic "Culture eats strategy for breakfast - consultant slogan or corporate reality?
8 p.m. Conclusion and Networking
We are looking forward to welcoming you at our next Hamburg Economic Dialog on March 20, 2019, 6 p.m.
Participation in the event is free of charge. However, we ask for a binding registration, as the number of participants is limited.
Please note: A shuttle service via the Otto Campus will be set up at 5.50 p.m. to reach the event location. Please be in front of Building 1, Otto Reception until 5.50 p.m. The exact meeting point location can also be found on the map.
Otto GmbH & Co. KG
22179 Hamburg, Germany
Psychological organisation consultant, Prozessebegleiten.com, Hamburg
2 day workshop • German-language • upon request
Industry 4.0 will require of organizations an adaptability and resource efficiency that can no longer be controlled centrally and from the top down. Tobias Möller-Hahlbrock assists well-known companies with personnel and executive development. He reveals how management must change and how the change of corporate culture is to succeed.
Psychological organisation consultant, Prozessebegleiten.com, Hamburg
The aim of the "Digitalisierung - one day_day one" workshop is to enable the attendees to talk about digitization. They are sensitized to register the extent of the changes that digitization brings about.
That makes them better able to arrive at an opinion on digital matters and to develop initial ideas on the change that is needed in their own organization.
The workshop is aimed at CEOs, executives, project managers, team leaders and people interested in dealing more intensively with the subject of digitization. In addition to dialog talks, discussions and keynote videos attendees' own topics will be dealt with in case studies and exercises.
The workshop will conclude with an NIT participation certificate.
On 05.11.2018, the 7th Hamburg Economic Dialog took place in the premises of the Schotstek Foundation. Representatives from business, science and education came together and discussed with the experts Christopher Mars, consultant and coach, Thomas Simmerl, founder of the Neue Schule Hamburg and Verena Fritzsche, CEO of the NIT. First, together with Christopher Mars, the participants examined how flat hierarchies can be established in companies. Mars first recommended creating "islands" for employees who want to work particularly creatively and independently. It is important to carry out one's own projects in a protected space outside the company structures so that motivation is created and the new culture can be extended to the entire company.
Verena Fritzsche was able to report on her experiences at the NIT, which has undergone a strategy process with the 4.X project over the past three years. The aim was to modernise the course of studies as a mirror of the modern world of work and to give students more flexibility and personal responsibility. The concept of the Neue Schule Hamburg, founded by Thomas Simmerl in 2007, aroused particular interest. The aim was to give children what they deserve: A democratically run school that supports children in their creativity and makes them self-confident and responsible adults. The Neue School is the first school in Germany whose concept is based on the Sudbury model and has been officially approved. Critical voices were also expressed among the participants. Tobias Berger, lecturer at the NIT, reported on his own experiences with students. Working independently on a project initially caused irritation among his course participants. He cited expectations as the reason for this. It is also important to draw from this one's own learning experience and to make requirements transparent.
Experts, managing directors and interested parties discussed this question on 11 September at the 6th Hamburg Economic Dialog at the headquarters of the semiconductor manufacturer NXP. In the past, the blockchain has become a household name especially in connection with the Bitcoin, but the fields of application extend far beyond the financial sector. Companies, politicians and researchers are already looking for ways to automate and simplify processes.
Christopher Nigischer, an external consultant at NXP and managing director of the IT company consider it, is working intensively on the blockchain and introduced the round to the complex topic. With his company, he offers solutions that are handled via the blockchain and already sees the opportunities that this new technology brings with it.
Nigischer presents an example from industry: a 3D printer that uses a robot arm to produce a key fob. The license to print the product is created via a blockchain. In the SAMPL (Secure Additive Manufacturing Platform) project, Nigischer is therefore working on the creation of a secure data transaction platform for the worldwide processing and control of digital print jobs.
Florian Fiedler, founder of Blockbay, also sees the potential that the Blockchain brings with it. Currently, the technology is mainly used in the financial sector, but he believes that complex industrial processes can be simplified by the blockchain. Many transactions could already run in the background in 10 years.
The blockchain is also well known in science. Senior engineer Dr. Johannes Hinkeldeyn at the Institute for Technical Logistics at the TUHH sees the potential above all in the symbiosis of the physical and digital worlds. In order to master these challenges, he advocates forming a network that brings different experts together. Carsten Ovens, Member of Parliament and spokesman for science and the digital economy, also aims to establish Hamburg as the "home port for digital innovations" worldwide and has the vision of creating a platform for experts to exchange knowledge and drive innovation forward.
This was followed by a lively discussion among the guests of the Hamburg Economic Dialog, during which the topics of data backup and existing use cases from business and industry were also addressed.
On April 16, 2018, the NIT invited representatives from business, industry, and science to the fifth Hamburg Economic Dialog to discuss the challenges of 3D printing and its effects on production.
First, the participants had the opportunity to explore the Fraunhofer IAPT, which is known worldwide as one of the leading institutes in the field of 3D printing.
Dr. Claus Emmelmann, Managing Director of Fraunhofer IAPT and Professor and Director of the Institute for Laser and System Technologies at TUHH, then presented the opportunities of 3D printing for the industry.
To demonstrate this, he presented printed components that have already been installed in Airbus aircraft. Verena Fritzsche, Managing Director of NIT, led the evening and conveyed the urgency for companies to deal with digitization. In order to raise awareness, the participants were encouraged to reflect on how concrete applications of digitalization could look in their own company.
At the end of January, representatives from industry and science met to discuss the start-up trend at the fourth Hamburg Economic Dialog. More specifically, the topic was "The magic of start-ups - why companies scrape for founders" about individual departments of a company that work fast, agile and "start-up-like" on new products.
Jens Uehlecke, Managing Director at the Greenhouse Innovation Lab and Jonas Thiemann, Managing Director of AppLike, gave a first-hand account of how it feels to work in such a department. Nele Schön, head of the management development and training team at Gruner + Jahr, explained why the publishing house founded the Green Innovation Lab. Prof. Christian Lüthje explained with academic background knowledge when this strategy was successful. The evening was led by Verena Fritzsche, Managing Director of NIT.
In cooperation with DIVSI Deutsches Institut für Vertrauen und Sicherheit im Internet. Hosted by Bucerius Law School.
Everything is becoming digital and put into the network. The influence of the digitization increases and affects our everyday life, both professionally and personally. How shall we handle this challenge in our work environment? Do these new processes have an impact on the leading culture of top managers in Germany?
What is the right way to get all stakeholder, including the chairmen, on board? And: What are the differences between the leading culture in a traditional company in contrast to a start-up? We will answer these and other questions during the 3rd Hamburg Economic Dialog.
“Digitization Capital Hamburg – Opportunity or Liability?” was the subject of the NIT Northern Institute of Technology Management’s Second Hamburg Economic Dialog. Where do we stand on the climate of innovation? What can be done politically to promote it? How will society develop if work is to be considered differently? SMB entrepreneurs and executives from Hamburg discussed these topics with startups and politicians.
Christian Günner, head of the customer service and systems development at Hamburg Wasser, revealed in a keynote speech what potential a big infrastructure company can offer to a digital city. Daniel Rebhorn, a managing partner of e-commerce service provider diconium Group, looked at Hamburg’s potential using various perspectives and case studies.
Graphic Recording of the Second Hamburg Economic Dialog
This graphic recording was made by the graphic recorder Anna Stania during the Second Hamburg Economic Dialog. More infomation about live visualization of events and conferences at perturbaris.de.
NIT Northern Institute of Technology Management presented the first Hamburg Economic Dialog on January 26, 2017 at 6.00 pm. Entrepreneurs and managers from Hamburg's SME sector came together at NIT to jointly discuss the challenges of digitization. The theme of the first event was: Work 4.0 - Humans or Machines?
Two short keynote speeches given by NIT CEO Verena Fritzsche and by Kristina Lohse-Thiele, Head of Customers and Process Development at Hamburg Wasser, were followed by an open panel discussion with representatives of business, science, politics and start-ups. On the panel: Verena Fritzsche (CEO NIT), Kristina Lohse-Thiele, Carmen Möller (Grüne Fraktion Hamburg-Nord), Tobias Hagenau (Startup HQ Labs).
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