17 Jun - 18 Jun
June 17 to June 18, 2017

Key Critical Success Factors


2-days seminar in English, Prof. Dr. Fixson, Babson College in Massachusetts, USA.

“Almost all companies fail. And most of these failures occur at a young age. The survival rate of new ventures ranges between 40% and 95%–depending on how one defines failure.”

Three categories of potential failures will be explored during this seminar: marketing, finance, and people.

The course engages participants in discussions and exercises to explore the mechanisms through which key factors can lead to business failure in new business situations, and investigate ways to mitigate the associated risks. Examples include start-ups and new businesses from a variety of industries.
Overarching goal of this course is to develop an entrepreneurial mindset, which is useful for start-ups, existing businesses, and non-profit organizations and a set of tools and methods to navigate the early and uncertain phase of any new business.

Participants will learn

  • how to integrate marketing and product development
  • how to understand financial requirements of a growing business
  • how to think about organizational behavior issues in the entrepreneurial context
  • to analyze their own venture idea along these dimensions

Course Fee: 695 € (NIT-/TUHH-Alumni rate 195 €)

Please register before May 30, 2017

Contact Person:

Susanne Bannuscher-Hansen
Manager of Programs & Student Affairs
s.bannuscher@bitte nicht bespammennithh.de
+49 40 42878 3569

Conditions of participation

June 17 to June 18, 2017
9 a.m. to 6 p.m. (2-day seminar)
EUR 695
NIT Northern Institute of Technology Management
Kasernenstr. 12
TUHH Campus, Building F
20173 Hamburg

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