SOCIAL DISTANCING AS MOTIVATION FOR BUSINESS MODELS
"Social Distancing" highlights the fact that the needs of the (unknown) customer have to be satisfied differently. As a result, the individual interest journeys, such as the customer interest journey, the buyer interest journey and the user interest path change abruptly, and companies, – whether B2C or B2B – must react to this by creating new business models to meet the changed journeys.
The workshop will present incentives, approaches, and methodologies that can be used to develop concepts during and after the lockdown to inspire the (unknown) customer in the long-term.
Target Groups: C-Level, Online Managers, Digital Managers, Corporate Development, and HR/Personnel