17 Jan
Tuesday, January 17, 2017

Startup Talk


Starting up in the Industrial Internet of Things

Bringing industrial machinery online – that is the idea behind Hamburg-based startup Cybus. Peter Sorowka, a graduate of the Hamburg University of Technology (TUHH), and his colleagues Pierre Manière and Marius Schmeding developed a box that transfers data from machinery to computers. Peter Sorowka is the guest speaker at the Startup Talk at NIT Northern Institute of Technology Management on January 17 at 6 PM. His talk, called “Starting up in the Industrial Internet of Things,” will report on the ascent of their startup and future prospects. The event is organized by Startup Dock and NIT. Admission is free of charge.

From research assistant to successful founder: Peter Sorowka attended TUHH’s electrical engineering program from 2005 to 2010 and worked as a research assistant at the Institute for Communications Technology from 2010 to 2014. Today he is technical director at Cybus, the startup he helped found. The company develops software that makes sharing data between production machinery and cloud services easy and secure. The Cybus Box can be easily integrated in existing machinery networks, and it offers adapters for almost all current industrial interfaces. Software developers can use its secure online interface to integrate machinery, devices and sensors in their applications with just a few lines of source code. At the same time, the Cybus solution offers factories complete control over what data can be retrieved from machinery remotely. It’s as easy as deciding which apps on your smartphone are allowed to know your location or access your personal calendar. The startup is doing well: After receiving the audience choice award at the 2015 Startups@Reeperbahn Pitch, it got a six-figure investment from Pfannenberg Group in the summer of 2016.

In his talk, Peter Sorowka will tell how the idea and the decision to become self-employed took shape and what hurdles had to be overcome during the first two years of the company. He will explain what sailboats have to do with Industry 4.0, how to get customers to take you seriously when you have no industrial experience, and why startups sometimes have to wait for the right wave before their innovative business model can prevail in a conservative market.

Tuesday, January 17, 2017
6 p.m.
Kasernenstraße 12

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