E-TRACK: ENTREPRENEURIAL MANAGEMENT

The E-Track is designed to familiarize you with all relevant entrepreneurial tools and concepts. Participants will follow through the process that technology entrepreneurs use to identify and to exploit new business opportunities. You will also gain knowledge and skills in the activities related to starting and growing new companies. The entire process involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth.

The courses in this module provide intense hands-on experience with the objective to develop the entrepreneurial mind-set. This mind-set of turning problems into opportunities can well be generalized from startups to innovative challenges in established companies and other innovative settings.

The core of the E-Track consists of the pursuit of a specific entrepreneurial opportunity in a project conducted by student teams. These business creation projects are supported by dedicated courses following the logic of the entrepreneurial process from idea generation to detailed business planning and execution. In addition, specialized courses provide in-depth knowledge in related areas.

  • Venture Cup
    Prof. Dr. Christian Lüthje/Prof. Dr. Thomas J. C. Matzen
  • Idea Generation and First Structured Planning
    Prof. Dr. Reinhard Prügl
  • Business Planning (E-Track)
    Prof. Dr. Christoph Ihl
  • Business Proposal Development
    Prof. Dr. Christian Lüthje
  • Key Critical Success Factors
    Prof. Sebastian Fixson, PhD
  • Entrepreneurial Finance
    Prof. Dr. Christoph Ihl
  • Corporate Entrepreneurship
    Prof. Dr. Christoph Ihl

What lies behind NIT's Business Planning seminar?


CURRICULUM: TECHNOLOGY MANAGEMENT (MA/MBA)


YOUR CONTACT

DR. MERLE EMRE

Director of Academic & Student Affairs
merle.emre@nithh.de
+49 40 42878 4712